NIF joins the Digital First AI investment round

NCBR Investment Fund joined the Digital First AI investment round, supporting the development of a marketing automation platform.

We see great potential in the artificial intelligence-based tool created by Digital First AI. This is a solution that meets the needs of marketers. NIF’s operating model assumes co-investments with private capital on market principles, in this case we invested in cooperation with the 4growth VC fund, engaging the same capital as the partner fund. We hope that this will allow the startup to accelerate its development and expand its offer. We also see a great opportunity for the company’s expansion internationally and reaching global brands – said Ksenia Wójcik-Karasiewicz, President of the Board of NCBR Investment Fund.

Support from NIF is a huge step forward for us. We are grateful for the trust placed in us. We have a lot of work ahead of us related to the development of the portfolio and expanding the scope of the company’s operations – said Rafał Tromczyński, CEO Digital First AI.

Digital First AI offers tools in the SaaS model (software-as-a-service) enabling the selection of marketing strategies and the creation of advertising creations with AI support (also based on the so-called LLM), which saves time, optimizes costs and facilitates access to professional tools for SMEs and advertising agencies. The company’s current solutions are a milestone on the way to fully autonomous marketing, in which artificial intelligence creates, conducts and optimizes online advertising campaigns without human intervention.

The DF.AI platform performs many advanced tasks based on any company data format. Data is stored in a „safe room”, which ensures their security and at the same time enables the expansion of the system’s knowledge base through real-time research, competitive analysis, social listening and searching for global trends. Based on such structured information, Digital First AI can perform the most complex tasks: from creating new products, through introducing them to any markets, to implementing the accompanying advertising campaigns.

The value of the entire financing round is USD 3.8 million. NCBR Investment Fund made a co-investment with 4growth VC. The investors included, among others: Plug&Play funds, Sher Ventures, Hub71, owners of the creative agency McCANN Poland and business angels.